In this book practitioners of international companies are offered valuable insights and lessons from established and successful ...
Lee masSebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first ...
Lee masThis textbook on international business integrates the academic study of international trade and foreign direct investment ...
Lee masEmissions trading challenges the management of companies in an entirely new manner: Not only does it, like other market-based ...
Lee masThe book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory ...
Lee masIn many industries, e.g. telecommunications, transportation, energy, chemicals, food and beverages, firm performance is heavily ...
Lee masA company's strategies define its future direction, specifying not only target market positions for many years to come, ...
Lee masThis book is about competitive advantage and how it is created at the company level. Our theoretical starting point is that ...
Lee mas